When it comes to writing a blog post, half of the work is making sure that it can attract clicks from a Google search. That’s why we should care about search engine optimization (SEO).
Want to hook your dream clients or ideal audience to your website? Here’s a round-up of my top blogger SEO tips and tools to bring traffic to your website today.
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Tips for blog writing production
1. Length of your copy matters.
…. but only if it’s specific. What are you writing about and who are you writing for?
Don’t just say, “The Best Black Friday Deals”, say, “Best Black Friday Deals for families,” or “Best Black Friday Deals for Students,” etc. Make sure the right people see your post.
- Blog posts with 1700+ words get the most traffic on Google.
- Provide value. People only like fluff on their pets.
- Aim to produce evergreen pillar content.
2. Use pinnable images in your blog posts.
People are visual. Pinterest is your friend because it’s a visual search engine. Create gorgeous, pinnable images (vertical does best and you can do it for free on Canva). Make sure you add a description with relevant hashtags and an image alt description too (invisible text, but it shows up as a “description” of the image on Pinterest and search engines as well).
Need some templates? Check out Bluchic’s Canva templates. It even comes with 10 Styled Stock society photos which are a good deal for any blogger or infopreneur.
3. Optimize your website for mobile.
This should go without saying, but surprisingly, there are a lot of companies out there that have not optimized their website for mobile meaning that their website looks great on a computer but on a mobile device, the layout is off or the text is too small.
For a beautiful mobile-optimized website on WordPress, I recommend themes by:
Free Tools for Optimal SEO
Now that we’ve gotten some basic tips out of the way, here are some great websites and apps that you can use to help optimize your headlines and blogging process.
In no particular order…
One of the best sites for market research & monitoring.
When you’re a blogger, chances are you have a niche industry or category of topics that you like to write about. You can see what type of content performs best for your niche by typing it into BuzzSumo. See how other bloggers or businesses are doing with the same things.
Of course, NEVER copy your fellow creatives, but see what’s working for others, and give your own unique spin on what you do. You may be a photographer, but what sets your work apart is your personality, your editing style, your approach. Show that off in your posts.
How engaging is your blog post?
Use it for analyzing the SEO strength of your headlines. It’ll give you a score for free.
When writing your headlines, make sure you have a score of at least 60 before hitting publish. On the majority, most of my headlines hit between 70 and 80 when I use it.
Keywords Everywhere is a free browser add-on for Chrome and Firefox that gives you an analysis of search volume, cost per click (CPC), and competition data of keywords on multiple websites. Say you search “wedding florist in Toronto” on Google. Before even hitting the enter key, you can see the volume, CPC and data for that keyword (or key phrase).
With Google Trends, you can see what others are searching for online and see what’s popular and trending. From there, you can create content based on what people search.
Google Search Console
Paid tools for SEO Optimization
Tools to grow your search traffic, research your competitors and monitor your niche. If you fancy yourself a professional blogger or infopreneur online, then a paid tool like this is great.
There’s a 7-day free trial you can try out for free, too 🙂
Voted the best SEO tool of 2018, Semrush is a site to discover your competitors, improve your SEO, and boost your rankings with traffic analytics, backlinks, keyword analytics, site audits, and more.
Attract more visitors to your website by installing the plugin, Yoast SEO, on your WordPress website. Up to 5 keywords per page (for the professional plans). It’ll make content insights, and give you feedback on your post readability. I use it every time I write a blog post.
It has a free plan but the pro plan is much more robust.