Blogging Tips

  • What Is Brand Storytelling + Why You Need It

    You might be wondering, what the heck is brand storytelling?

    Brand storytelling is how narratives are used to connect products and services to their ideal consumers, taking people through the customer journey. Brands tap into buyer psychology by understanding that people love stories. From anecdote to emotional connection, companies tap into the mind of its ideal reader to encourage connection and conversions to their sales.

    In short, brand storytelling is marketing with words (copywriting).

    Where is brand storytelling useful?

    • Instagram captions
    • About page
    • Sales page
    • Landing page
    • Product description
    • Website home
    • Facebook ads
    • Instagram ads
    • YouTube ads
    • Google ads
    • Blog posts
    • Emails

    What is an essential part of brand storytelling?

    • Having a tone/voice for the story you tell. Are you trying to build intrigue through mystery? Make people laugh? Make them feel a powerful emotion?
    • Having a good beginning, middle, and end to every story you tell. Good stories don’t need to go on forever. An anecdote that’s brief yet memorable are the kind that people love at dinner parties — it’s the same thing for stories you tell online, too.
    • The story needs to have a point. Does it have a call to action? Does it invite food for thought? Does it provoke someone to have a desire?

    Consider the brand stories you’ve been telling. If you don’t have clarity on your brand story, take some time to brainstorm (15 minutes) stories you’d like to share/include with your biz.

     

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  • 3 Essential Brand Stories You Need To Tell

    When it comes to being a business owner, it’s important to know and tell your brand story (often). Here are three brand stories that every entrepreneur needs.

    Your origin story

    How did you pick up your hobby, interest, experience, or education in the industry you’re in? Share how your passion was sparked. It could be as simple as picking up a camera for the first time.

    Example: In college, I was feeling mentally unchallenged at my summer desk job answering phones and emails all day long. I knew I was smart, and I didn’t want to waste my potential. I realized how many fellow students and high schoolers who have English as their second language feel out of their depth with writing and editing essays, and I’m basically a words whiz. I decided it would be a great idea for me to offer tutoring, editing and proofreading services. 

    Your lightbulb story

    This is the story of how you came to the realization or epiphany that you wanted to become an entrepreneur or start a new brand/business. You either saw a gap in the market, or you saw a need that people had that you could fill by serving with your creative gifts or skills.

    Example: I realized I wanted to be a wedding planner because there are so many couples out there that have great ideas but dislike planning. I’m an organized person, I love being involved in creative projects, and I love helping people. I realized this was the perfect career for me.

    Your transformational story/stories

    In order to make product sales in your business, more bookings for your services, or more enrollments in your workshops and courses, you need to sell people on the story of transformation. You can share WHAT you do all you want, but people need to know HOW it works.

    Whether it’s a personal testimony of your experience of transformation, or a client, student, or customers, share how the product/service was impactful and transformational.

    Again, as an entrepreneur, you either sell products or services… But HOW you sell them to others is what drives people to open up their wallets. It’s in the words you say, or in the words other people say. (The power of persuasion, my friend, is basically the backbone to marketing.)

    How to collect case studies/testimonials from clients…

    • Ask them to film a 15-30 second video of themselves giving a review.
    • Ask them to give a written review on your Google or Facebook page.
    • Ask them to provide a written testimonial for your website.
    • Ask them to fill out a feedback/satisfaction feedback form.

    In closing, take some time to reflect on what your brand story is, and what you want people to know about you. A big part of having a reputable and lovable brand is having a story that resonates with people. Be crystal clear about what your story is, and be prepared to share it.

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  • A Comprehensive Blogger + Creative Business Owner’s Guide to Growing on Pinterest

    This post was last updated in February 2021.

    Disclaimer: This post contains some affiliate links. See my full disclaimer for details. In addition, though my blog title says “blogger”, Pinterest can serve any type of content creator, influencer or business owner out there. As long as you have a brand, Pinterest can work for you.

    Why is Pinterest useful for bloggers, influencers, and business owners?

    Pinterest is a visual search engine, with over 200 billion posts.

    As a Pinterest user, search engine optimization (SEO) is the name of the game. It’s about optimizing pins so that it comes up in searches and gets traffic. As long as your content is click-worthy and good, it will land on people’s feeds when they search for a given topic. According to the most recent statistics, 322 million people use Pinterest daily (1). 7/10 of those users are women. 87% of Pinterest marketing trends say that people purchase things that they’ve seen online (2).

    Owning a Pinterest account has a high return on investment (ROI) as long as one takes the time to invest in properly learning the platform, or outsource the management to a professional. Both options will set you up for success, but both are undoubtedly an investment.

    However, seeing as Pinterest is one of my #1 traffic drivers, I think it’s 100% worth it.

    Why? Because Pinterest is a search engine that people use to make buying and planning decisions (think of how many people use it to plan projects, outfits, DIYs, and events).

    When your content shows up on Pinterest, it has the potential to be seen by MANY eyes.

    You will not get overnight results with Pinterest, it is a slow but steady SEO game that takes a minimum of 3-6 months of effort. You will need to pin consistently. Like any search engine, it has an algorithm and it takes time for the platform and other users to optimize your content. As long as you use great keywords that people are looking for and visually compelling pins, your pins will begin to pop up more and more (organically) to your ideal demographic.

    Once your profile and content become getting popular, your conversions grow.


    First things first, you’ll need a Pinterest account

    I recommend getting a business account. Having a business account on Pinterest is helpful because it allows you to see your analytics dashboards. If you have an account already, I recommend starting over a business account as Pinterest differentiates between its two types of users: content consumers and content creators. If you’ve been using Pinterest as a content consumer, feel free to keep doing so on a personal account, but for your own business, you should be using a business account as your behaviour on the account is going to change.

    How to Get a Business Account on Pinterest

    1. Log in or sign up to Pinterest
    2. Go to Pinterest for Business
    3. Click Convert now
    4. Fill out your info and then click Convert


    Optimize your Pinterest profile for conversions

    We have to remember something crucial about Pinterest; it is both a search engine but also a social media meaning it has a human element. Think about how YOU use Pinterest or any search engine. Something it’s “how to plan a budget wedding” or “how to upcycle an (item)?” but chances are, you are typing not just words into the search bar, but questions or short sentences.

    Likewise, a good profile needs relevant keywords.

    Good profile components:

    • A name that defines what your blog/biz is about
    • A good bio that prompts a call to action
    • A link(s) to your website or lead magnet

    Include “keywords” in your bio, such as what people might be looking for, according to your niche/industry, such as “Plant-Based”, “Podcast Tips”, “Strength Training” etc.

    You will also want keywords in your pins.

    An example of a great Pinterest profile: Here’s Jenna Kutcher.

    I took Jenna’s introduction Pinterest course, Pinterest Lab, a few years ago, and while it is not the most comprehensive Pinterest course out there, it is a good primer for beginners.

    Next, claim your website.

    This helps Pinterest know that you are a content creator.

    How to Verify Your WordPress Site on Pinterest (Step by Step)

     

     

     

     

     

    Read this article for a tutorial 🙂

    P.S. Have an e-commerce platform such as Podia, Shopify, or Etsy? Install the Pinterest button there so that people can pin products directly from your website.


    Create at least 8+ boards relevant to your niche/industry

    Your niche/industry pertains to your topic and also the sub-topics you are an expert in or the ones that your audience would be interested in based around your MAIN category.

    Your niche/industry is your area of expertise (or interest).

    For instance, if you’re a travel and lifestyle blogger, here are some board ideas:

    • Photography Tips for Travel
    • How to Travel on a Budget
    • Places to Visit in (Area)
    • Eco-friendly Travel

    Create pins that will attract.

    Use tools like Adobe Photoshop or Canva, to make your pins.

    I’m a Canva girl, personally. I just find it easier to use. But use whatever you’re comfortable with!

    If you are a DIY kind of blogger, grab some Pinterest templates (they’ll make your life easier).

    Here are some great places to buy some Pinterest templates online:

    What are viral pins? They are pins that look good and they know how to use their words wisely (in other words, their content is search-engine optimized.)

    There are 3 factors that go into what makes a pin good!

    Relevant:

    • The content is useful and relevant to what people are interested in
    • For instance, if it’s the holiday season, people look up content related to that
    • Consider the time of the year or any global/local information that people search

    Visually compelling: 

    • Bold font, eye-catching, easy to read
    • Visually compelling
    • Font colour is easy on the eyes
    • Bold colours if you like, or black on a white background
    • Stay away from pretty script fonts — if people/Pinterest can’t read your pin, they’re moving on. You have very little time to catch people’s attention. 

    According to Pinterest, on making great pins: First, start with high-quality images. They should be crisp, clear and well-composed. Vertically-oriented Pins look best on mobile screens, so make yours stand up nice and tall, with a maximum vertical aspect ratio of 1:2.8. … And if your image has a text overlay, keep it short and simple. For more, see this article.

    Words:

    • Compelling, attention-catching
    • Title + description use keywords
    • Use of keywords for SEO (search-engine-optimization)
    • Use of numbers (attention-catching, e.g. 5 Ways to Do XYZ)

    You also need to be succinct, specific and simple.

    Think of what people will type into a search engine. Simple (but specific) is better than fancy. Fancy titles like “Flirty Blush Ensemble” sounds like a nice title, but it’s probably not what people plug into the search bar. However, if you write something specific like “romantic date night look”, it’s easier to find. Make sure the use of keywords that you use in the title of your visual pin is going to be consistent with the words you use for your keywords, description, and caption.

    Words are EVERYTHING! 

    • Grab people’s attention. Numbers are a great way to do that (I don’t know the psychology behind this but there’s something about “5 Reasons Why…” vs “Reasons why…”
      • Give people a great headline and then deliver a knockout video/blog post
    • Make your headlines and tag-lines catchy and descriptive. Some examples:
      • Boring/general: “5 Things To Do At Home When Bored”
      • Better: “5 Effective/Unique Ways To Combat Boredom at Home”
      • Boring/general: “How to make money online teaching English”
      • Better: “How to make $2000/month teaching English online”
    • Make sure you are using long-tail keywords (essentially phrases people will type into the search bar, such as “paleo recipes”, “DIY floral bouquets” etc.) rather than single-words

    Images to consider using: 

    • Please use high-definition, visually appealing photos on Pinterest
    • Your own photography if possible, for originality and uniqueness
    • Clean, bright photos do better than dark, shadowy ones
    • Flat-lays and lifestyle shots are great!
      • Take your photos in good lighting, with an HD camera or iPhone/Android
    • If you don’t have time to take your own photos, try stock photos

    Size matters: 

    • Vertical images do best on Pinterest
    • 2:3 aspect ratio
    • Quality matters: 735 x 1102 px, 1000 x 1500 px or even 2000 x 3000 px is good
    • On Canva, when downloading, you can 2-3x your image to get a higher pixel quality

    Give people a “why to click”: tell them to click/save your pin

    • The pin should incentivize people to click through to your website
      • Once people get to your website, you can invite people to join your email list
      • Inviting people to join an email list can be effective because while people might not be willing to buy from you right away, they might be later as you build rapport with them (having an engaged email list helps with building brand loyalty) 

    Create multiple pin images (10-15+).

    The more pins you have per blog post, the more chances of content distribution.

    I go for the in-between and typically create 10 images per blog post, personally.

    Each pin typically has a “lifespan” of 4-6 months, so I recommend posting 4-5 pins across different boards (staggered over a minimum of seven days so it doesn’t look like you are spamming) and tribes (if you are using Tailwind App) and doing the other pins you’ve created in another 6 months.

    I offer custom Pinterest marketing starting at $400 USD/month!


    Create fresh pins weekly.

    The purpose of any pin on Pinterest is to get people to your website, email list or online shop.

    To be smart and beat the algorithm, you have to post consistently for the platform to know you and share your content on the smart feed to people who are interested in your topics.

    A blog post or a lead magnet that is valuable will do great on Pinterest, and you need fresh content as much as possible that’s high-quality and useful to show expertise and engagement.

    For content, I recommend content and information repurposing. Turn an Instagram story into a longer email, or blog post. Turn a podcast episode or blog post into a PDF freebie.

    Content repurposing is a great way to have fresh content to pin.

    That being said, it can be tiresome to create new content, so you can always go into Canva or Tailwind Create and create new images or video pins (getting more attention) weekly.


    Be consistent pinning daily.

    Pin consistently every day. It is not so much about how many times you pin, but about how consistent you are and the quality of the pins you are posting. A good way to start out is with 5 pins a day and slowly grow it up to 15-30 pins daily. Using an automated scheduling tool like Tailwind App can help with automating the process of pinning consistently — I use this all the time as it saves me a ton of time. It’s nice because it also allows me to take weekends and holidays and trips off from pinning. I still manual pin from time to time, though, from my tablet.

    A great manual pinning course is this one: Pinteresting Strategies. It’s beginner-friendly, $47.

    Group boards are also great to join as you will get your content viewed by others in the group.

    I would recommend pinning your content to group boards as much as possible.

    Two places to find group boards:

    1. Pin Groupie
    2. Pinterest Group Boards – Facebook group

    I also wrote a blog post on group boards to join for popular niches.

    You can find that post here!


    Be willing to learn the platform.

    Or hire a Pinterest manager if it’s overwhelming (outsourcing is smart)!

    When you’re new to something, you have to be open to its novelty.

    Yes, DIY and googling around is fine, but it’s also the long-way around.

    Courses + coaching give you more streamlined + step-by-step support.

    With courses and coaching, you receive up-to-date practices and personal mentorship. Consider getting group coaching or taking an online course on Pinterest from someone experienced.

    As a blogger, I started off with Pinteresting Strategies (this an ebook turned text e-course, and even though there are very few videos in the course — Carly, the course teacher, is very active in her Facebook group where you can ask questions) and I began taking other courses such as Pinterest Lab. I also started working as a VA in 2017 where I took Abbey Ashley’s SavvyVault program and learned the ins and outs of Pinterest from her comprehensive video training.

    (**As of 2020, I also now offer Pin Design! Email me for information.)

    Based on your level of knowing Pinterest, there is a different course for everyone.

    Please see this post for my Pinterest course recommendations!

    Whether you prefer to get a Pinterest coach or take a self-paced course, learning the platform is important as it will help you be successful in the long run on the platform.

    Pinterest is an evolving platform, so I would recommend buying an e-course that is updated regularly, rather than an eBook as the information can become outdated.


    Want to see how Pinterest can work for your blog or business? I’m available for hire for monthly Pinterest management + design packages!

    You can check out the service details here!

    Read the post!

  • How To Choose the Right Pinterest Course (Updated Fall 2020)

    If you’re a blogger or business owner, you probably know that Pinterest is a great way to grow your blog and business online. As a Pinterest manager, it’s something I do for small business owners who don’t have the time to, or don’t want to, be spending lots of time in front of their computer every day, week or month working on Pinterest.

    But, there are those of you out there who are very DIY-minded and don’t mind learning a new skill, including Pinterest marketing and management. And you, my friend, are probably well-suited for learning. So, I decided to put together this handy guide to walk you through how to pick the best Pinterest course.

    **Jul 2020 Edit**: Pinterest is not just good for bringing online traffic to bloggers. It’s good as well for coaches, online course educators, YouTubers… You will see me refer to things like blogging and bloggers in this post because the original intent of this post was written to cater to blogger’s needs, but this can apply to anyone using Pinterest.

    Things to consider when choosing a Pinterest course:

    1. Price – what are you willing to invest/pay?
      1. Not all courses are created equally
      2. Some only cover the basics for beginners
      3. Some are specifically focussed on affiliates
      4. Some are for advanced marketers or VAs
    2. Level – is it a beginner or advanced training?
      1. Access your current knowledge on Pinterest
    3. Results/reviews – what do other students say?
      1. Looking at reviews and testimonials is important
    4. How often in a year is the course/ebook updated?
      1. This is key. Also, having a
    5. How engaged is the course educator with their students?
      1. Some people care about this, and others don’t as much. But I love when course educators take time to answer emails personally (instead of having someone else answer on their behalf) and host a Facebook group.
        1. This is also a value-add.
    6. Is the course live or go-at-your-own-pace?
      1. Are you a passive or an active learner? If you need the motivation to be engaged with online school and the accountability, live classes are best for you. Find a course that has a coach that does group coaching calls/office hours.
      2. If you are a DIY, independent, go-at-your-own-pace learner, you might not need a course that offers a Facebook group or accountability calls.

    May 2020 Update…

    Hi everyone, this blog post was previously quite brief (and to the point) but I wanted to pop in and add to this post by sharing some Pinterest courses that I recommend. Please note, that as a Pinterest virtual assistant/manager, I have not taken ALL of these, but I have taken some. That being said, I have a personal Pinterest coach and I also have received feedback from many trustworthy bloggers who’ve taken these courses, so I’ve added these to my recommendations below. As you read the rest of this post, you’ll find recommendations for every skill level, with prices for the training ranging from as easily accessible as something FREE… to $47 to $300+.


    Beginner wanting FREE tips?

    • You’re new to blogging or business and don’t have much content yet
    • You’re new to using Pinterest and still need to learn the platform
    • Or you have a basic understanding of Pinterest but can’t afford/invest in paid training at this time (no judgment — you can get to paid training when you can afford it)

    Pinterest Primer | Moms Make Cents

    Pinterest Primer by MomsMakeCents

    This is a great cost for beginners because it’s 100% free! It walks you through the basics of what Pinterest can be used for, why it’s great for a blogger or business owner, and how to get started using Pinterest. I am not sure how routinely updated it is, but I used it when I first started out as a blogger and found it very helpful. I am sure that the very basics of Pinterest remain the same, so it’ll be a good primer to anyone who is absolutely brand-new.

    Simple Pin Media Podcast

    Not technically an online course, but full of FREE audio training which you can listen to on-the-go. Created by Kate Ahl, of Simple Pin Media, this podcast is full of value, sharing tips on using Pinterest and everything she shares is rather up to date. If you don’t have a big budget or you are simply hoping to brush up on your Pinterest knowledge, Kate drops a new episode weekly.


    Intermediate Level: Mid-range budget

    • You’ve been blogging or in business for at least a few months to a year
    • You generate some income from your business, enough to invest in a course
    • You have at least 25 pieces of original content

    Here are my recommendations! (Typically between the $250-300+ (USD) range)

    How To Rock Pinterest | Pinning Perfect Pinterest Class

    Pinning Perfect

    The cost is a bit steeper ($349) than other courses, but it’s worth every penny.

    Updated twice a year, this course teaches you in 8 modules how to use Pinterest inside and out to maximize your blog traffic and profits online.

    This course was last updated in Feb 2020.


    Pinterest Powerhouse | XO Sarah

    Pinterest Powerhouse by Sarah Morgan

    Pinterest Powerhouse by Sarah Morgan covers what to pin and when to pin, and how to pin to grow your blog traffic with Pinterest. In this course, you’ll learn about how to create pinnable content, how to build boards, turn your profile into a valuable resource, and build a strategy to generate blog traffic. It includes 10 modules and a 20-page workbook.

    Spring 2020 sale: It normally costs $249, but you can get it for 30% off using the code: WTFCorona until April 1st, 2020.


    Pinfinite Growth or “Grow with Mel”

    Pinfinite Growth by blogpreneur Melyssa Griffin which covers how to use Pinterest to grow your email list and blog. In this online course, you’ll learn valuable pinning strategies, how to grow your email list via Pinterest, how to get massive results with your traffic. Mel also offers bonuses such as how to use promoted pins, 3 months of Tailwind (new accounts only), and a private Facebook group for students. I haven’t taken this personally, but I have taken her other course, The Profitable Creator, and I loved it. So I am sure that the teachings here are also solid!


    Professional Level: Courses For Pinterest Managers and Pinterest VAs

    • These courses I recommend to a Pinterest marketer or virtual assistant
    • You’ll learn things like ads management and the latest Pinterest practices
    • These courses are best if you use Pinterest professionally
    • Or any business owner who wants to invest more into their Pinterest
      • Via advertisements and promoted pins

    Monica At Redefining Mom – Pin Practical Promotions - Course To ...Pin Practical Promotions by Redefining Mom

    In this course, you’ll learn about how to promote your posts via Pinterest ads. This will help you find qualified leads and grow your revenue and lead people to your sales funnels.

    Investment: $697, with a helpful payment plan of $247 for 3 months


    Pinterest Gameplan by Kathyrn Moorhouse

    This course is great for any Virtual Assistant or Pinterest Manager who wants to learn Pinterest and become a better Pinterest manager for their clients. Kathryn’s course re-opens in every Spring/Summer between April and June at $899 USD ($799 fast-action, first 48 hours, with 3 monthly payments of $320). Kathryn will also have options for group coaching and private mentorship at higher-priced tiers, but this post will focus on courses.


    COURSES FOR AFFILIATE MARKETING/SELLING

    • Ideal for bloggers who want to promote affiliate products
    • Ideal for podcasters and YouTubers or influencers online
      • If you sell/promote products or services regularly
    • You can use this EVEN if you don’t have a blog or website

    How to Make Your First Affiliate Sale in 24 Hours | House of Brazen

    Paid by Pinterest by House of Brazen

    Interested in growing affiliate sales through Pinterest, even if you don’t have a blog? You absolutely can. Using the tips from this eBook, you can learn how to do that!

    It also comes with 3 bonuses, as of 2020:

    *BONUS* A 45-minute workshop on how to increase your traffic, subscribers & sales

    *BONUS* The ultimate resource for over 1000+ Pinterest group boards in all niche’s

    *BONUS* Plus, you’ll get my killer ebook $10k in 12 months (Value: $25)

    Technically an eBook, not a course, but it’s comprehensive and covers the fundamentals of nailing affiliate strategy on Pinterest. The price is right… $47 🙂


    Have you taken any of these courses? What do you think? Are there any more worth adding?

    Read the post!

  • How To Write A Bio That Connects & Converts

    How to write a killer bio

    Writing a great about page is an art and a science, much like baking. If you follow the right steps and incorporate the right ingredients, the end result comes out more successfully than if you guessed (real-life tip: Eyeballing will NOT work for baking… Please don’t.)

    Here are 8 tips for spicing up your about page and getting your personality on paper…

    1. Share who you are and your value proposition. Introduce people to who you are, what you do, who you serve, and what results/transformations you can provide for them.

    Here’s something that may work for you:
    “My name is [x], and I [what you do], for [who you serve]/I {the value or transformation I provide].”

    2. Tell me about your wins and victories.

    What big clients have you worked with? What changes did you give them?

    3. Give people some context/history!

    Tell me the best of times. When did you decide you wanted to pursue what you do? When did you start your business? Etc. A good example is makingsenseofcents.com’s about page!

    4. Share what’s going on behind the scenes/fun facts.

    What’s your personality type? What are you interested in? What do you do when you’re not serving your clients? Watch shows on Netflix? Try new recipes from Pinterest? Bake up a storm?

    5. Write your bio in the first person (it’s more personable), but edit as if you are reading as a third-person.

    This is good for catching errors.

    6. Write like yourself in everyday language.

    Do you actually say words like “Boss babe, are you ready to uplevel your biz?” in real life? Or “Hello darling, I’m here to help you wash your woes down the drain.” If your everyday language sounds more like, “Hey girl, I have just the thing for you!” then write like that. Don’t be overly formal. This is not an academic paper you’re writing.

    7. Keep your storytelling concise and sweet. Don’t ramble or be redundant. Get to a point, not nowhere.

    It’s not fun listening to someone ramble (without making a point) in real life, it’s not fun online either.

    8. Include a call-to-action.

    What do you want someone to do once they’re done reading your bio? Read the blog? Check out your services? Download a freebie? Join your Facebook group? You choose 🙂

    Always have a clear “call-to-action” item and make it clear what you want people to do.

    Marie Forleo, my business coach, says, always write with the “end in mind”.

    Read the post!

  • 5 Ways Blogging Can Grow Your Brand Awareness, Authority & Income


    Benefit 1: You build brand awareness.

    Blogging allows you to show who you are, and what your brand/biz is about.

    On your blog, you can…

    • Share tips and advice in your niche
    • Answer questions clients have
    • Show behind-the-biz stories

    Benefit 2: Blogging consistently helps with your brand’s search engine optimization (SEO) online.

    For the best SEO events, your posts must contain relevant and useful information that Google or any other search engine will regard as important to show to people using their search engine. Let’s say you’re a family photographer in your home city, let’s say you live in Vancouver, B.C.: You want your name to come up when people search up “photographer in Vancouver”.

    For best results, blog at least once a month. Weekly posts if you can.

    No time to write? I’m available for writing/editing services!


    Benefit 3: Develop relationships with clients.

    Do your clients ask you questions?

    It might help to help them out by creating informative blog posts that can answer their questions, and these can be useful because you can refer future (and existing) clients to the post whenever it’s relevant.

    For example: Let’s say you’re a wedding planner, and a client asks you what questions they should ask a venue manager when they are doing venue tours. Why not make a post?

    For a content upgrade, you can also create checklists and resources that clients can purchase (or if you’re feeling generous, they can download them for free).


    Benefit 4: Create opportunities for sharing.

    Got beautiful photos to share from a styled shoot? Or have beautiful photos of your work? Blogging creates wonderful opportunities for people to share your work with others because it’s super easy for anyone to grab a link and send it to a friend.

    Make your content sharable-friendly by making your posts personable and informative, and it’ll help future and existing clients connect with your brand better.


    Benefit 5: It’ll drive clicks to your website, which can lead them to your products, services, and courses.

    Blogging is great because sometimes when someone ends up on your website because of a blog post, they end up clicking around and checking out the rest of your site.

    If you sell any of the following on your website:

    • Consulting
    • Photography
    • Lifestyle: Cleaning, design, etc.
    • Virtual Assistant Services
    • Styling/Design Services
    • Public Speaking Engagements
    • eBooks, cookbooks, workbooks
    • Workshops, e-courses, web classes
    • Clothing, accessories, or home goods

    Or so on, blogging will benefit your business greatly!

    Ways to get people to your blog:

    • Promote new blog posts to your email list and Facebook / Twitter
    • Create “pinnable” images and pin your graphics to Pinterest
    • Make sure your posts are optimized for SEO

    In a nutshell, blogging is great for your business. Yes, it takes consistent hard work, but if you do it right, you can create consistent results with it and grow your brand sustainably.

    What do you think of the concept of less work and more results?

    Time to start blogging!

     

    Read the post!