Email Marketing

  • What Is Brand Storytelling + Why You Need It

    You might be wondering, what the heck is brand storytelling?

    Brand storytelling is how narratives are used to connect products and services to their ideal consumers, taking people through the customer journey. Brands tap into buyer psychology by understanding that people love stories. From anecdote to emotional connection, companies tap into the mind of its ideal reader to encourage connection and conversions to their sales.

    In short, brand storytelling is marketing with words (copywriting).

    Where is brand storytelling useful?

    • Instagram captions
    • About page
    • Sales page
    • Landing page
    • Product description
    • Website home
    • Facebook ads
    • Instagram ads
    • YouTube ads
    • Google ads
    • Blog posts
    • Emails

    What is an essential part of brand storytelling?

    • Having a tone/voice for the story you tell. Are you trying to build intrigue through mystery? Make people laugh? Make them feel a powerful emotion?
    • Having a good beginning, middle, and end to every story you tell. Good stories don’t need to go on forever. An anecdote that’s brief yet memorable are the kind that people love at dinner parties — it’s the same thing for stories you tell online, too.
    • The story needs to have a point. Does it have a call to action? Does it invite food for thought? Does it provoke someone to have a desire?

    Consider the brand stories you’ve been telling. If you don’t have clarity on your brand story, take some time to brainstorm (15 minutes) stories you’d like to share/include with your biz.


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  • Myth Busted: Email Marketing is NOT Dead!

    I know what some of you are thinking — in 2020. Email is probably over, right?


    I get it, that answer may be surprising.

    After all, the rise of social media and new platforms like Tiktok has been getting a lot of attention and users are growing on those platforms every day.

    But with that, these are also growing:

    Algorithm trickiness. The numbers game. Posts going unseen.

    In the midst of all this, the one platform that remains classic: email. 

    One reason why I love email is that it’s the only platform that ensures that your messages are seen in the order they are received, unlike social media. If you’re good at it (meaning, you send emails that people open and enjoy receiving), you’ll get solid engagement, too.

    If you’re a small business owner or social media influencer or blogger that’s only ever relied on things like Instagram, Twitter, YouTube, or TikTok to be visual and in front of your audience, don’t fret. Email can seem “boring” and “outdated”, but I promise you that emails can be interesting and enjoyable, and I also promise you that email is not outdated. Nope. Nada. Everyone still uses it.

    And in the name of marketing? Email is going to kick. the butt. of social media.

    So, if you haven’t been leveraging the power of email marketing, 2020 is the time to start.

    And I have just the tips and tools to help you get started!

    Curious to know… Where are you currently at in your email game? Is your email list engaged or is it in need of a brand revival? If you’re a small business owner that values their time and investment on returns (ROI), reach out to me if you’d like to chat about ways I can help you.


    (1) The Evolution of Email Marketing

    (2) Is Email Marketing Dead? Statistics Say Not a Chance.

    (3) 5 Reasons Why Email Marketing Will Grow in 2020

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  • 5 Reasons Why Entrepreneurs Need An Email List & Which Mailing Platform To Use

    If you run an e-commerce business that sells services and products, you need to consider starting an email list. First, some basics:

    An email list: A list of subscribers who opt-in with their email addresses to receive direct messaging and email marketing from you. It’s a personal avenue for your audience to receive information, updates, sales, discounts, giveaways and other details of your business.

    Email marketing: Any time you’re promoting a service or product, sale, or giveaway/contest via email is considered marketing. As a business owner, marketing is everything.

    Email service provider (ESP): Online programs like Flodesk, ConvertKit, MailerLite that will help you grow your small business via email marketing and email services.

    Why email marketing? I’ll be telling you that in this blog post 😉

    In the following listicle, I’ll be listing 5 reasons to start your email list for your business today, and the top 3 email marketing platforms that I recommend to try out for your needs.

    Make sure you “pin” this post so you can save it or share it for later!

    why every entrepreneur needs an email list and how they can get started. #emailmarketing #emaillist #bloggingtips #emailtips #entrepreneurtips #biztip

    1 | People check their emails every day & they’re more likely to know what’s happening with your business.

    Have an important update to let your audience know? New products or services launching? Sales? A holiday promotion? If you post it on social media, people might miss it.

    If you email them, however, they’re more likely to be in the loop.

    Social media is great and all, and while people use it often, it’s also tricky for businesses because of ever-changing, pesky algorithms. Sometimes, people don’t even see your posts.

    Email on the other hand? Higher visibility and open rate by loyal subscribers.

    Email, on the other hand, is hard to miss. People check their email often. Although emails can make their way into the wrong folders (ex. Promotions, Socials, Junk), it’s easy to retrieve.

    Pro Tip: Afraid of your emails going unseen because they’re in the wrong folder? You can always tell your subscribers when they sign up for your list to mark you as whitelisted (a safe sender) and drag your emails to their main inbox so that they’ll never miss an update.

    2 | You can build rapport with your audience.

    As a small business owner, email is your opportunity to do more than marketing but also get a little personal too. Feel free to share behind-the-business stories and facts about yourself.

    People love stories, and they love connection. With email, people are welcome to shoot you a message back and you can connect with them much more than you can over social media.

    They’re more likely to support your small business if they support the person behind it.

    Over email, you can:

    • Show personal care to your audience
    • Open yourself up to questions
    • Share valuable tips every week
    • Show more of your personality
    • Make Internet pen pals

    How to build rapport and trust with your audience? Share your business tips and your anecdotes. Show your humanity. Email your subscribers like you’re messaging a friend. Make them feel seen and heard in their needs. Learn how you can serve them by asking them.

    3 | You can save time and energy by setting up automated emails that send out information and messages to your subscribers. You can do this through your email service provider (ESP).

    If you’re a fan of efficiency like I am, something you can try is setting up an automated welcome email for your new subscribers through your email service provider (ESP). The first email can welcome them to your list and let them know what to expect. This way, anytime you get a new subscriber, you don’t have to do write out welcome every time, it’ll be done for you!

    Automated email campaigns are set up by “triggered” actions in your software, which can be great for sales funnels and email courses in which you’ll send out emails once a day/week.

    There are also options for filling out first name code in the ESPs so that each email is addressed to your subscriber, so it still looks personal when they are receiving your emails.

    Ideas for your welcome email: 

    1. Welcome/warm message to say hello to new subs!
    2. Who you are, what to expect, how often you’ll email them
    3. Tell them to whitelist your address so your emails are safe
    4. Tell them to drag your emails to the main inbox so they’re visible
    5. Where they can find you on social media (if you have a closed Facebook group, this is a perfect place to open up that personal community to your subscribers)

    Ideas for automated emails:

    1. Welcome emails
    2. Email courses (ideal for bloggers & infopreneurs)
    3. Sales/discount notifications
    4. Sales funnel

    4 | You can grow your revenue/income through email marketing. You can even do so with a “tiny” list.

    If you’re launching a new product or service, let your subscribers know by offering it to them first. Let them get first dibs on beta pricing, or the limited quantity of the program or merchandise you’re offering. If a sale or discount is going on, you can email people to tell them.

    Let’s bust a myth! Contrary to popular belief, you don’t need a big list to make money doing email marketing… A tiny list that is targeted and engaged is better than a big one with unengaged subscribers. But what is a tiny list, exactly?

    A tiny list is anything under a thousand subscribers, hence why it’s considered the “lowest pricing tier” on email marketing platforms. Going from a point of reference, every email with a sales pitch converts at a minimum of 2%… Let’s say you have 200 subscribers and selling a $249 course — that’s at least 4 buyers, so your income from that single product can be: $996. You should have at least 200-250+ subscribers on your email list before doing any sort of sales because anything under won’t convert well if you want better sales.

    Need lead magnet ideas? Check out my blog post here!

    At the end of the day, it’s not about big numbers, it’s about the people and the relationships you form with your audience. Win them over and the sales will come easier.

    How to create “gotta-have-it” sales pitches in your email marketing:

    1. Create limited edition products… People love the idea of rare, unique scores.
    2. Use the “scarcity tactic” — hold flash sales or holiday discounts (ex. Black Friday) — when things are on sale for a limited time, people experience urgency.
    3. Win people over with gifts or incentives. E.g.: Let’s say you create or sell day planners, and the first 10 people to buy from you get a complimentary pen set.

    While your entire email list may not buy from you, but there’s a solid chance that a small bunch (at least) will buy from you. For instance, let’s say you’re running a promotion or sale, so your regular products are on a 30% discount. Since people love deals, they buy and tell their friends. Even though the products or services will sell at a discounted rate, there’ll be a big buzz around it for a time. Or, let’s say you’re doing a beta launch of a course and the first 10 students to enroll get access to bonuses. People love those, and will latch onto offers like that.

    The money you spend on a professional email service provider (ESP) on a monthly basis can be easily earned back if you have a few high-ticket items that will earn it back and more.

    5 | Track your leads. Analytics and data, friend.

    Email marketing is great because you can see how many times your links are clicked and where people are clicking. If you get a new sale, you can see if they came through your email. Most of the time, they do. Analytics is a bit of a “nerdy” reason, but analytics are important.

    Tracking where sales and clients/customers are coming from is important. Chances are, many of those sales or new business clients signed will come through your emailing efforts.

    Bonus: My top 3 email service providers for email marketing, why, and who they’re best suited for

    1 | Flodesk

    My #1 and favourite of all time. Flodesk has beautiful templates (drag-and-drop) that create visually stunning emails. It’s easy to use, even for non-tech savvy people. No coding experience required. It has capabilities for automated, tagging, segments, A/B testing and good open rates.

    It’s loved and used by creatives such as Jenna Kutcher and Natalie Franke.

    The best part? The price! For $38 USD a month, you can get all the features at unlimited use and the price stays the same no matter how big your email list grows over time. Pretty much every other email service provider will charge you higher when your subscriber list grows.

    Ideal for: Wedpreneurs (planners, florists, stationery artists, photographers), creative business owners, lifestyle bloggers, infopreneurs for those who use lots of visuals

    For 50% off for life, you can lock in the rate of $19 USD/month using my invite!

    An alternative that’s similar: Nothing at the moment is quite the same

    ** Amongst this list, Flodesk is my favourite 🙂

    2 | ConvertKit

    Next to Flodesk, ConvertKit has been a long-time standing “best” email service provider for bloggers and online business owners for its clean, minimalist interface. It offers no-fuss use capabilities that allow you to do things like tag, segment, set up automated emails, and track leads. Unlike Flodesk or other platforms, it doesn’t offer drag-and-drop platforms. ConverKit is the email provider to use if you want totally minimal emails with no images, while Flodesk is better for visual marketing. Infopreneurs might like ConvertKit more.

    As of current, ConvertKit is most robust in functionality.

    Ideal for: Infopreneurs, coaches/educators, bloggers who like bare-bones layouts

    Pricing: Starts at $0 USD/month for 0-1000 subscribers, pricing plan starts at $29/month

    An alternative that’s similar: ActiveCampaign

    3 | MailerLite

    MailerLite is the best email marketing platform for total beginners on a budget because it allows you to build your list to 1000 people for free! It doesn’t have the same capabilities that Flodesk or ConvertKit, but it does enough that you can still tag people, track leads, and send automated sequences. The platform has more of a learning curve and it’s a bit clunky and slow on the user front, but if you have grace and gumption, MailerLite is a great option.

    Ideal for: Those new to blogging or business who don’t want to spend a lot of email marketing yet, until they build their list more, but still want to have a list started up

    Pricing: Starts at $15 USD/month after 1000 subscribers

    An alternative that’s similar: MailChimp

    ** A downside to Mailchimp is that it counts the same subscriber twice or more times if someone opts into your email list at different times, especially if you have multiple opt-in free lead magnets enticing subscribers to your list. This is not ideal. A remedy to this is creating a resource library, and they can opt-in once and receive access to all your resources altogether.

    Are you currently doing email marketing? Share what you’re using in the comments below, or feel free to ask me any questions and I’ll address it! 

    Did you like this post? Don’t forget to pin the graphics to save it for later.

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  • Flodesk for Creative Businesses: A Review

    Since committing to levelling up my email game this year, I was on the mission to use the best program for my entrepreneurial needs. A few months ago, I came across Flodesk through Jenna Kutcher’s list building challenge and loved it so much that I signed up for a paid plan (the monthly service subscription, I’m no Rockefeller) without finishing my free 14-day trial.

    In today’s post, I’m sharing my review (or should I say rave-view) of the aesthetically beautiful, user-friendly, and effective email marketing program that is Flodesk.

    Storytime: Me before Flodesk

    I’ve always believed in email marketing, but it was hard for me to get into it because the technicalities were overwhelming. The free platforms out there were limited in function (Mailchimp, ahem). ConvertKit was the best one that I’d found as an online entrepreneur and blogger, but it starts at $29 USD a month for 0-1000 subscribers and increases in price after you hit 1000 subscribers which means you either have to clean up your list to keep it low or pay for the upgrade. It felt sort of unfair that you’re penalized for growing your list.

    I also needed something to deliver different freebies without counting the same subscriber twice. Flodesk is intuitive in detecting when a subscriber has opted in for different lead magnets. Of course, instead of several different magnets, you can also create 1 big resource library (but it doesn’t hurt to attract people with a few, key individual ones).

    Related reading: How to build a resource library in Google Drive

    What I needed was an email service provider (ESP) that ticked the boxes for me of being simple to use, yet robust, and cost-effective towards a return of investment (ROI).

    Enter Flodesk.

    When I discovered it, this service ticked all the boxes for me.

    Off the bat, Flodesk is fantastic because it is… 

    • Pleasant to use (no coding required, no lagging interface, easy on the eyes)
    • Easy to use (regardless if you’re tech-savvy, using Flodesk is simply intuitive)
    • Aesthetically pleasing (their templates and designs: stunning and professional)
    • Robust in functionality (it does everything ConvertKit does, and they’re adding more features because the service is still in beta mode, so they’re open to feedback)
    • Personal (if you emailed the customer service, you feel treated like a friend)

    In the past, I’ve given a good chance to several other email marketing programs using their free trials: ConvertKit, MailerLite, Mailchimp, Active Campaign, Mad Mimi. I’ve also used the paid plans of ConverKit and Mailchimp to help manage the accounts of some of my clients.

    Of all the email marketing providers I’ve used? Flodesk is my favourite.

    The cost? $38 USD a month for unlimited everything (unlimited subscribers, unlimited capabilities). There’s no hierarchy for pricing between beginners or professionals. Everyone pays the same price. You can use my code to lock in the beta rate for $19 (limited time).

    Use the code “ARIETTE” or “ARIE50” to get 50% off your Flodesk subscription for a lifetime!

    Here are some perks and features in further detail! 🙂

    Simple drag-and-drop design

    Flodesk is great because their email builder is so intuitive and easy to use.

    In a way, I feel like Flodesk closely resembles platforms like Canva or Squarespace with their simple and user-friendly approach to design. None of that back-end coding stuff. Just easy-peasy, user-friendly software for everyday people who want to make things pretty.

    Tons of email templates

    If you fancy pretty-looking emails from your favourite brands, you can have that too – say goodbye to plain text email or awkwardly coded and poorly formatted email templates from other ESPs. With Flodesk, you’ll be sending visually stunning letters to your audience in no time with minimal stress about the tech.

    Related post: Lead Magnet Ideas To Grow Your Email List

    Email automation abilities

    Their automated workflows are great because you can send emails by automated triggers (ex. New person subscribes, within minutes, they receive their welcome email). This will make sending out sales funnels, lesson-a-day email courses, and email newsletters a breeze.

    You can separate workflows by days, weeks, months (though the first two are best). For me, I have a freebie + a welcome sequence sent to my subscribers to nurture them (if you’re a subscriber, you’ve probably received them). That’s just an example of what you can do!

    Related reading: How To Write The Perfect Welcome Email 

    Stunning, visually converting lead forms

    If you want people to sign up for your email list, you want to draw them in using beautiful opt-in forms. With Flodesk, you can design attractive forms designed to convert.



    Easy to understand numbers and statistics so you can track your progress!

    Track things like deliverability, link clicks, open rates, and more.

    All in all, I think Flodesk is great. I am loving it, and I think you will too (if you are creative and visual like me). For me, it’s more engaging to read (and create) my emails when it’s not just one big chunk of text. That’s why I try to put (at least!!!) 1 photo into my blog posts.

    Use the code “ARIETTE” or “ARIE50” to get 50% off your Flodesk subscription for a lifetime!

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  • Opt-In + Lead Magnet Ideas to Grow Your List

    What a lead magnet?

    Simply put, a lead magnet is an offering that attracts your ideal audience (aka customers or clients) to your brand. A lead is anyone who becomes interested in what you offer, a lead magnet is what does the attracting. In short, a lead magnet is a marketing tool to entice a call to action. The call to action (abbreviated as CTA) could be to shop in your store, to enrol in a course/program, join an email list, pre-order a book, or as simple as to ask you to sign up for your email list.

    Other words for lead magnets:

    • Opt-in incentive
    • Sign-up offering
    • Sign-up bonus
    • Sign-up incentive
    • Temptation (just kidding, sort of)

    When it comes to growing your email list, lead magnets are one of the best things that you can do as an online entrepreneur to incentivise people into signing up as your subscriber.

    So, how to attract more virtual pen pals onto your email list? Here are some ideas.

    (Besides offering people cookies.)

    Create a free resource library.

    It’s a given that people love free resources. Why not create an email opt-in where you share some of your best resources with subscribers for free as a thank you for subscribing?

    There’s a couple of ways that you can share your freebie library.

    1. You can link to it within your post (to a hidden web page that’s password-protected, and email subscribers receive the password in your emails).
    2. You can link externally to a cloud storage platform.

    Your free resource library can be 100% digital, and you can create it in various ways such as linking to files in Google Drive or Dropbox or having them right on your website.

    Depending on your niche/industry, these are some ideas for digital freebies:

    • Photo editing presets
    • Canva templates
    • Worksheets
    • Printables
    • Recipes

    If a whole library is overwhelming, you can always start with individual opt-in items for lead magnets. In my experience, having access to a whole library eliminates hassle – people don’t need to sign up for your mailing list 5x to receive different freebies; they can receive any freebie that you have available all at once by accessing a one-stop-shop/resource library.

    Offer a sign-up bonus or discount.

    People love a good deal and a valuable bonus for doing something simple like signing up for an email list. So a good idea to grow your list could be to offer a discount or bonus.

    Many retailers offer this: email subscribers get 10% off their first purchase.

    Host flash sales or holiday sales.

    Basically, people love saving money. 10% makes all the difference. So, if you have some products you’d like to sell, then a sale would be an excellent idea for you to get lots of people buying from you. If a holiday is coming up, or you just feel like doing a flash sale, do it.

    Promise to send your subscribers valuable content such as an email course or weekly tips on a topic.

    No one likes fluff, except on their furry, four-legged friends.

    People love value.

    You can send out weekly insights or tips, or an email course.

    People love email courses because lessons are delivered right to their (digital) doors!

    Engage with your email list personally.

    One of my favourite entrepreneurs that I love getting emails from is Marie Forleo. She always has such a warm and approachable personality (even online) that makes you feel seen.

    One great thing that you can do is address emails by your subscriber’s name. Depending on which mailing service you choose to use, the first name of your subscriber can be plugged into your email using a code. Or, if you want to be old school, you can always do so manually…

    Ideas for being creative and engaging with weekly emails, according to the days of the week (you don’t have to do this, but it’s a fun idea and people look forward to it). 

    • Monday: Make your theme #MotivationMonday or #MondayMood — share stories with your subscribers, engage with them to motivate them, ask them how they’re doing.
    • Tuesday/Thursday: Make your theme #TipTuesday or #TechTuesday — Share a tip or share an easy and actionable tech tutorial (if that’s your expertise, of course) with subscribers.
    • Wednesday: Make your theme #WisdomWednesday — share lessons that you’ve learned, and lessons that you’d like to pass on. It’s a good time to get anecdotal.
    • Friday: Make your theme #FriYAY — Share your roses & thorns of the week and ask your subscribers how their week went. People will notice when you show you care.

    Share checklists.

    Did you write an awesome blog post with practical tips or resources?

    If you want to help people follow-through on what they’ve read, you can create checklists for them to work through to use and reference whenever they need it. Here are some ideas:

    • Checklist for Blog Post Audit
    • Podcast Launch Checklist
    • Decluttering Checklist

    Create swipe files/cheat sheets.

    Cheat sheets offer a solution to a problem, and people love efficiency.

    You can offer your cheat sheets at a paid price.

    Write and sell an e-book!

    e-books are a great source of passive income because once the hard work is done, it can continue to bring in sales for you as long as you have a solid marketing plan in place.

    Places to sell your e-book:

    You can offer your email subscribers a discount too 🙂

    Offer discounted coaching sessions.

    If you like to help DIY-minded entrepreneurs with something, such as bookkeeping or graphic design, you can consider coaching alongside (or in replacement of) services because it is more personable, and you can teach the person you’re serving how to replicate their results.

    Share/sell swipe files.

    As a copywriter, this is one of my favourite things to share: swipe files.

    Basically, they’re ready-made templates for blog posts or emails that are as easy-as-pie because it’s already written out, and all you have to do is change the wording to fit your needs.

    Swipe files are a great way to attract people to sign up for your list.

    Hope this was helpful! Which lead magnets are you using/planning to use?

    P.S. Frequently asked the question: What’s considered a “tiny” list, and can you sell to a tiny list? Absolutely! Tiny lists are under 1000 subscribers (i.e. 200-250 is the number you want to be at before you do any selling, in most cases… Unless your small list is very engaged!). Once you pitch any service, course or product to them, expect at least 10% to convert.

    There are several ways to sell using email marketing:

    • Affiliate links
    • Sell your own product
    • Sell your own course
    • Sell your own services
    • Share a promo/discount

    Are you getting people onto your list? Try these tricks out and pin this post to save it for later.

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  • Write The Perfect Welcome Email: 8-Step Formula To Nurturing New Subscribers

    feminine styled stock desktop

    When a new subscriber joins your list, it ought to be a joyous occasion because it is like having a friend invited to your home for an intimate dinner party. And for you, it probably is a happy time, because of a new subscriber = a potential friend client, student, or customer, right?

    The thing is, people won’t feel welcomed unless you welcome them.

    Your welcome email makes a crucial first impression about your brand, and you only have one welcome email to show your subscribers your stripes and that you care about them.

    1 | Welcome them (by name is best).

    • Welcoming people will add a human quality to your emails.
    • It’ll build brand loyalty because you’ll be perceived as warm.
    • It creates positive feelings around your brand personality.

    2 | Thank them for joining your email list.

    • Tell them “I’m so glad you’re here.”
    • Tell them “I’m grateful for your presence.”

    “Thank you” is one of the most powerful words in the English language. It demonstrates humility and it is a token of appreciation. It makes people feel seen and validated.

    When subscribers feel appreciated, they appreciate you.

    3 | Deliver an incentive.


    • A 10% discount code for your shop, services, or courses.
    • Access to your free resource library.
    • Access to your Facebook group.
    • Monthly stock photos.

    People will want to stay on your list when you deliver them value. It’s like receiving snail mail or online shopping orders — people need to want what they’re getting in the mail.

    4 | Share who you are. Keep it short and sweet!

    * A photo of you helps too. Ideally, a lifestyle brand photo or a headshot.

    Consider this part as a mini-bio, but you’re making a personal introduction.

    • Use a story to connect with your audience.
    • Share your blogger/business journey.
    • Tell them 5-10 fun facts about yourself.

    5 | Set communications expectations.

    Let subscribers know when they’ll hear from you (monthly? weekly?) and what kind of content you send out. Let them know how often you aim to respond to emails, too.

    By setting communication expectations, you’ll…

    • Set the tone for the relationship by being respectful and open.
    • Be clear about your boundaries and theirs (how often you’ll email).
    • Decrease unsubscribes and spam complaints from people.

    (You can even tell people, that, if they don’t prefer to receive these kinds of emails from you, they are welcome to peace out right away by unsubscribing. That way, you don’t waste anyone’s time. It sounds like an extreme step, but it’s effective. Your loyal fans/repeat clients will stay loyal.)

    6 | Ask subscribers to whitelist you.

    Basically, that means that you want your subscribers to add you to their contact list or safe sender’s list so that your emails do not get flagged as junk or spam.

    Whitelisting is important because it improves your deliverability.

    You can also tell subscribers to drag your emails to their main inbox so that it doesn’t go in the wrong folders, such as Promotions, Social, Updates, so they don’t miss your emails.

    7 | Share with them how they can connect with you if they have any questions for you, or just want to chat.

    • Let them know which email you/your support team can be reached at.
    • Let them know communication expectations (e.g. M-F, 9-5 pm EST).
    • Let people know how they book you for a service or coaching call.

    Let people know your inbox is available makes you likeable and approachable.

    8 | Let people know where they can find you online.

    People love following businesses they love…

    If you have Instagram, Twitter, a Facebook group…

    Invite your audience to hang out with you online!

    The more you build your know, like and trust with them, the more you win.

    ** Flodesk is my current favourite email service provider for its simplicity + beautiful templates. Grab 50% off your plan forever by using “ARIETTE” at checkout!

    Welcome email “voice” and “talking” tips!

    Tone matters. Be personable in your emails.

    Address people by name. Ask them about themselves.

    Ask them how you can serve them. Invite them to reply to you.

    People don’t want to feel like just another faceless number in a sea of subscribers, they want to be seen and heard. Metaphorically speaking? They don’t want to be invited to a giant potluck with 50+ people, they want to come over for an intimate dinner party with you.

    Write as you speak; tell a story & sound like yourself.

    Let your writing voice reflect your real one online. Get personality on paper.

    Let people get to know you. Show off some of your quirks. Like, if you’re a fan of puns or movie/TV show references, go for it. Memes are fine, too. (In moderation.)

    Infuse your warmth into your writing voice. Share your story, and show yourself.

    You don’t need to share your whole life story, but it is important for new subscribers to gain some context into who you are, and who exactly is emailing them. This is your time to share some fun facts about yourself, why you’re passionate about what you do and a bit behind your life. If you have any pets, show a picture! (People are always won over by furry friends.)

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