Email is a great way to communicate with your audience, in a very streamlined professional way. People use their email everyday. Even though people probably enjoy being on social media more, people still check their email regularly. And the people who aren't big on using social media? They use email.

Think of how panicked you felt when Facebook or Instagram went down a few years back. And email? Still there. Therefore, email is the best way to communicate with your audience -- not social media. Plus, email doesn't deal with pesky algorithms whatsoever, emails are received in the order they're sent.

You can use email to build connections with existing clients, customers and students, you can use it to talk with potential clients and students, but most importantly, if you want to make money online, you can use email for marketing (think of how many lifestyle brands you're subscribed to that sends you information about sales, and how you start online shopping... email marketing works!).

If you didn't know, email is an untapped goldmine.
Instead of spending a lot of money on daily ad spend, invest in good old email. People check their emails on a regular basis. If people like you or your brand, they give you their email. They're basically inviting you into their inbox! So, show up. Focus on brand messaging strategy. Connect with your people.

Email is a place where you can send business emails, yes, but it's also a place where you can share tips, stories, memes (when appropriate), and let your brand personality shine. Use email to open hearts, minds, and wallets.