Blogging for business

  • 20+ Online Tech Tools For Business Owners and Bloggers Worth Checking Out

    Disclaimer: This post may contain affiliate links. For details, see my disclaimer.

    In this post, I am going to be sharing my list of useful tools for blogging, biz and marketing I recommend to other business owners or e-commerce bloggers on a regular basis.

    They make my life much easier, and trust, they will do the same for you.

    1. Later – For scheduling your social media posts … for, you guessed it, later. I like it because it saves me a lot of time and you can schedule posts across different channels.
    2. Tailwind App – Automated Pinterest scheduler. Believe it or not, Pinterest is NOT social network (seriously, when was the last time you were “social on Pinterest”?). Rather, it’s a visual search engine and it’s a great driver of traffic to your website if you know how to use it correctly and know how to design high-converting pins. This is really useful!
    3. Emojipedia – If you love using emojis and want to use them on your computer.
    4. Milotree – A great external WordPress plugin for encouraging follows/likes and opt-ins on your email list, Facebook page, Pinterest profile, social media, and more.
    5. Yoast SEO – This tool is useful to make sure your blog posts and website content is SEO (search engine optimization) friendly. A good contender is RankMath.
    6. Flodesk – Love to build emails that look beautiful? Ideal for creative businesses and photo-focused bloggers, Flodesk is THE hot new email marketing platform to check out. 14-day free trial, and a lifetime 50% discount available with my code: ARIE50 or ARIETTE.
    7. ConvertKit – Want to build a business/blog that works on autopilot? Try ConvertKit free for 14 days and fall in love with how simple it is to use! Plans begin at $29/month.
    8. Rankmath – Debatably “better” than Yoast as of 2020, as the free plan has more functions and features than the Yoast SEO free plan, but in terms of user experience and interface, it’s rather subjective. I recommend checking out both!
    9. Canva – A good freemium graphic design tool that you can use online to design anything… Pinterest graphics, blog post graphics, social media graphics and more.
    10. Grammarly – Grammarly will help you do that by catching grammar mistakes. It’s not 100% error-free (humans can help you check that – especially if you’re writing something like a book or an official printed newsletter), but it works pretty well for everyday matters.
    11. Ahrefs – Want to make sure you’re using the right keywords online to drive more SEO (search engine optimization) results to your website? Ahrefs will check that for you.
    12. Acuity Scheduling – A tool ideal for entrepreneurs that do consultations, paid coaching calls, paid in-person services… Through this, you can bill for meetings, appointments, and you can have clients book you here, too. It syncs with your calendar, so all you have to do is set up and sync the times you’re available — perfect for paid consultants!
    13. Calendly – If you don’t like Acuity Scheduling, Calendly is also a popular choice.
    14. MyStockPhotos – Don’t have the funds for professional brand photography or don’t have the time for that? Looking for stock photos that you can use, royalty-free? This site offers a good collection. Best of all, it’s free! Use the photos in your marketing.
    15. Unsplash – On the note of stock photos… This site also offers a free collection.
    16. Wordfence Security – If you have a WordPress.org website, this plugin will keep your website safe and backed up on a regular basis. I swear by it!
    17. BuzzSumo – Want to know what’s trending in your niche? Buzz Sumo will let you know what’s all the buzz. Search in your topic and see what kind of content others are making. This is not about copying or competition. This is about being aware of what’s being popularly searched, and knowing what your audience is looking for.
    18. Headline Analyzer – Want to know if your blog post header sounds good? Try to run it through this site to see if it gets a good score (typically, anything over 60).
    19. SEO Analyzer – Developed by entrepreneur Neil Patel, this website scores your website SEO and tells you how you can improve… Yep, all for free, too!
    20. Tasty Pins – Want to optimize images & your SEO for Pinterest AND Google? Do so easily using this WordPress.org plugin! It’s $29 USD a year and worth every penny.
    21. Podia – A great Teachable and lower-cost alternative to Kajabi to house e-commerce digital products, courses and membership sites, Podia is a user-friendly content management site for creatives to host courses, digital products, and membership sites.

    What are your favourite tools? Share ’em below.

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  • 5 Ways Blogging Can Grow Your Brand Awareness, Authority & Income


    Benefit 1: You build brand awareness.

    Blogging allows you to show who you are, and what your brand/biz is about.

    On your blog, you can…

    • Share tips and advice in your niche
    • Answer questions clients have
    • Show behind-the-biz stories

    Benefit 2: Blogging consistently helps with your brand’s search engine optimization (SEO) online.

    For the best SEO events, your posts must contain relevant and useful information that Google or any other search engine will regard as important to show to people using their search engine. Let’s say you’re a family photographer in your home city, let’s say you live in Vancouver, B.C.: You want your name to come up when people search up “photographer in Vancouver”.

    For best results, blog at least once a month. Weekly posts if you can.

    No time to write? I’m available for writing/editing services!


    Benefit 3: Develop relationships with clients.

    Do your clients ask you questions?

    It might help to help them out by creating informative blog posts that can answer their questions, and these can be useful because you can refer future (and existing) clients to the post whenever it’s relevant.

    For example: Let’s say you’re a wedding planner, and a client asks you what questions they should ask a venue manager when they are doing venue tours. Why not make a post?

    For a content upgrade, you can also create checklists and resources that clients can purchase (or if you’re feeling generous, they can download them for free).


    Benefit 4: Create opportunities for sharing.

    Got beautiful photos to share from a styled shoot? Or have beautiful photos of your work? Blogging creates wonderful opportunities for people to share your work with others because it’s super easy for anyone to grab a link and send it to a friend.

    Make your content sharable-friendly by making your posts personable and informative, and it’ll help future and existing clients connect with your brand better.


    Benefit 5: It’ll drive clicks to your website, which can lead them to your products, services, and courses.

    Blogging is great because sometimes when someone ends up on your website because of a blog post, they end up clicking around and checking out the rest of your site.

    If you sell any of the following on your website:

    • Consulting
    • Photography
    • Lifestyle: Cleaning, design, etc.
    • Virtual Assistant Services
    • Styling/Design Services
    • Public Speaking Engagements
    • eBooks, cookbooks, workbooks
    • Workshops, e-courses, web classes
    • Clothing, accessories, or home goods

    Or so on, blogging will benefit your business greatly!

    Ways to get people to your blog:

    • Promote new blog posts to your email list and Facebook / Twitter
    • Create “pinnable” images and pin your graphics to Pinterest
    • Make sure your posts are optimized for SEO

    In a nutshell, blogging is great for your business. Yes, it takes consistent hard work, but if you do it right, you can create consistent results with it and grow your brand sustainably.

    What do you think of the concept of less work and more results?

    Time to start blogging!

     

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