digital trends

  • 20+ Online Tech Tools For Business Owners and Bloggers Worth Checking Out

    Disclaimer: This post may contain affiliate links. For details, see my disclaimer.

    In this post, I am going to be sharing my list of useful tools for blogging, biz and marketing I recommend to other business owners or e-commerce bloggers on a regular basis.

    They make my life much easier, and trust, they will do the same for you.

    1. Later – For scheduling your social media posts … for, you guessed it, later. I like it because it saves me a lot of time and you can schedule posts across different channels.
    2. Tailwind App – Automated Pinterest scheduler. Believe it or not, Pinterest is NOT social network (seriously, when was the last time you were “social on Pinterest”?). Rather, it’s a visual search engine and it’s a great driver of traffic to your website if you know how to use it correctly and know how to design high-converting pins. This is really useful!
    3. Emojipedia – If you love using emojis and want to use them on your computer.
    4. Milotree – A great external WordPress plugin for encouraging follows/likes and opt-ins on your email list, Facebook page, Pinterest profile, social media, and more.
    5. Yoast SEO – This tool is useful to make sure your blog posts and website content is SEO (search engine optimization) friendly. A good contender is RankMath.
    6. Flodesk – Love to build emails that look beautiful? Ideal for creative businesses and photo-focused bloggers, Flodesk is THE hot new email marketing platform to check out. 14-day free trial, and a lifetime 50% discount available with my code: ARIE50 or ARIETTE.
    7. ConvertKit – Want to build a business/blog that works on autopilot? Try ConvertKit free for 14 days and fall in love with how simple it is to use! Plans begin at $29/month.
    8. Rankmath – Debatably “better” than Yoast as of 2020, as the free plan has more functions and features than the Yoast SEO free plan, but in terms of user experience and interface, it’s rather subjective. I recommend checking out both!
    9. Canva – A good freemium graphic design tool that you can use online to design anything… Pinterest graphics, blog post graphics, social media graphics and more.
    10. Grammarly – Grammarly will help you do that by catching grammar mistakes. It’s not 100% error-free (humans can help you check that – especially if you’re writing something like a book or an official printed newsletter), but it works pretty well for everyday matters.
    11. Ahrefs – Want to make sure you’re using the right keywords online to drive more SEO (search engine optimization) results to your website? Ahrefs will check that for you.
    12. Acuity Scheduling – A tool ideal for entrepreneurs that do consultations, paid coaching calls, paid in-person services… Through this, you can bill for meetings, appointments, and you can have clients book you here, too. It syncs with your calendar, so all you have to do is set up and sync the times you’re available — perfect for paid consultants!
    13. Calendly – If you don’t like Acuity Scheduling, Calendly is also a popular choice.
    14. MyStockPhotos – Don’t have the funds for professional brand photography or don’t have the time for that? Looking for stock photos that you can use, royalty-free? This site offers a good collection. Best of all, it’s free! Use the photos in your marketing.
    15. Unsplash – On the note of stock photos… This site also offers a free collection.
    16. Wordfence Security – If you have a WordPress.org website, this plugin will keep your website safe and backed up on a regular basis. I swear by it!
    17. BuzzSumo – Want to know what’s trending in your niche? Buzz Sumo will let you know what’s all the buzz. Search in your topic and see what kind of content others are making. This is not about copying or competition. This is about being aware of what’s being popularly searched, and knowing what your audience is looking for.
    18. Headline Analyzer – Want to know if your blog post header sounds good? Try to run it through this site to see if it gets a good score (typically, anything over 60).
    19. SEO Analyzer – Developed by entrepreneur Neil Patel, this website scores your website SEO and tells you how you can improve… Yep, all for free, too!
    20. Tasty Pins – Want to optimize images & your SEO for Pinterest AND Google? Do so easily using this WordPress.org plugin! It’s $29 USD a year and worth every penny.
    21. Podia – A great Teachable and lower-cost alternative to Kajabi to house e-commerce digital products, courses and membership sites, Podia is a user-friendly content management site for creatives to host courses, digital products, and membership sites.

    What are your favourite tools? Share ’em below.

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  • Myth Busted: Email Marketing is NOT Dead!

    I know what some of you are thinking — in 2020. Email is probably over, right?

    Wrong…

    I get it, that answer may be surprising.

    After all, the rise of social media and new platforms like Tiktok has been getting a lot of attention and users are growing on those platforms every day.

    But with that, these are also growing:

    Algorithm trickiness. The numbers game. Posts going unseen.

    In the midst of all this, the one platform that remains classic: email. 

    One reason why I love email is that it’s the only platform that ensures that your messages are seen in the order they are received, unlike social media. If you’re good at it (meaning, you send emails that people open and enjoy receiving), you’ll get solid engagement, too.

    If you’re a small business owner or social media influencer or blogger that’s only ever relied on things like Instagram, Twitter, YouTube, or TikTok to be visual and in front of your audience, don’t fret. Email can seem “boring” and “outdated”, but I promise you that emails can be interesting and enjoyable, and I also promise you that email is not outdated. Nope. Nada. Everyone still uses it.

    And in the name of marketing? Email is going to kick. the butt. of social media.

    So, if you haven’t been leveraging the power of email marketing, 2020 is the time to start.

    And I have just the tips and tools to help you get started!

    Curious to know… Where are you currently at in your email game? Is your email list engaged or is it in need of a brand revival? If you’re a small business owner that values their time and investment on returns (ROI), reach out to me if you’d like to chat about ways I can help you.


    Sources:

    (1) The Evolution of Email Marketing

    (2) Is Email Marketing Dead? Statistics Say Not a Chance.

    (3) 5 Reasons Why Email Marketing Will Grow in 2020

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