email marketing

  • 20+ Online Tech Tools For Business Owners and Bloggers Worth Checking Out

    Disclaimer: This post may contain affiliate links. For details, see my disclaimer.

    In this post, I am going to be sharing my list of useful tools for blogging, biz and marketing I recommend to other business owners or e-commerce bloggers on a regular basis.

    They make my life much easier, and trust, they will do the same for you.

    1. Later – For scheduling your social media posts … for, you guessed it, later. I like it because it saves me a lot of time and you can schedule posts across different channels.
    2. Tailwind App – Automated Pinterest scheduler. Believe it or not, Pinterest is NOT social network (seriously, when was the last time you were “social on Pinterest”?). Rather, it’s a visual search engine and it’s a great driver of traffic to your website if you know how to use it correctly and know how to design high-converting pins. This is really useful!
    3. Emojipedia – If you love using emojis and want to use them on your computer.
    4. Milotree – A great external WordPress plugin for encouraging follows/likes and opt-ins on your email list, Facebook page, Pinterest profile, social media, and more.
    5. Yoast SEO – This tool is useful to make sure your blog posts and website content is SEO (search engine optimization) friendly. A good contender is RankMath.
    6. Flodesk – Love to build emails that look beautiful? Ideal for creative businesses and photo-focused bloggers, Flodesk is THE hot new email marketing platform to check out. 14-day free trial, and a lifetime 50% discount available with my code: ARIE50 or ARIETTE.
    7. ConvertKit – Want to build a business/blog that works on autopilot? Try ConvertKit free for 14 days and fall in love with how simple it is to use! Plans begin at $29/month.
    8. Rankmath – Debatably “better” than Yoast as of 2020, as the free plan has more functions and features than the Yoast SEO free plan, but in terms of user experience and interface, it’s rather subjective. I recommend checking out both!
    9. Canva – A good freemium graphic design tool that you can use online to design anything… Pinterest graphics, blog post graphics, social media graphics and more.
    10. Grammarly – Grammarly will help you do that by catching grammar mistakes. It’s not 100% error-free (humans can help you check that – especially if you’re writing something like a book or an official printed newsletter), but it works pretty well for everyday matters.
    11. Ahrefs – Want to make sure you’re using the right keywords online to drive more SEO (search engine optimization) results to your website? Ahrefs will check that for you.
    12. Acuity Scheduling – A tool ideal for entrepreneurs that do consultations, paid coaching calls, paid in-person services… Through this, you can bill for meetings, appointments, and you can have clients book you here, too. It syncs with your calendar, so all you have to do is set up and sync the times you’re available — perfect for paid consultants!
    13. Calendly – If you don’t like Acuity Scheduling, Calendly is also a popular choice.
    14. MyStockPhotos – Don’t have the funds for professional brand photography or don’t have the time for that? Looking for stock photos that you can use, royalty-free? This site offers a good collection. Best of all, it’s free! Use the photos in your marketing.
    15. Unsplash – On the note of stock photos… This site also offers a free collection.
    16. Wordfence Security – If you have a WordPress.org website, this plugin will keep your website safe and backed up on a regular basis. I swear by it!
    17. BuzzSumo – Want to know what’s trending in your niche? Buzz Sumo will let you know what’s all the buzz. Search in your topic and see what kind of content others are making. This is not about copying or competition. This is about being aware of what’s being popularly searched, and knowing what your audience is looking for.
    18. Headline Analyzer – Want to know if your blog post header sounds good? Try to run it through this site to see if it gets a good score (typically, anything over 60).
    19. SEO Analyzer – Developed by entrepreneur Neil Patel, this website scores your website SEO and tells you how you can improve… Yep, all for free, too!
    20. Tasty Pins – Want to optimize images & your SEO for Pinterest AND Google? Do so easily using this WordPress.org plugin! It’s $29 USD a year and worth every penny.
    21. Podia – A great Teachable and lower-cost alternative to Kajabi to house e-commerce digital products, courses and membership sites, Podia is a user-friendly content management site for creatives to host courses, digital products, and membership sites.

    What are your favourite tools? Share ’em below.

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  • Myth Busted: Email Marketing is NOT Dead!

    I know what some of you are thinking — in 2020. Email is probably over, right?

    Wrong…

    I get it, that answer may be surprising.

    After all, the rise of social media and new platforms like Tiktok has been getting a lot of attention and users are growing on those platforms every day.

    But with that, these are also growing:

    Algorithm trickiness. The numbers game. Posts going unseen.

    In the midst of all this, the one platform that remains classic: email. 

    One reason why I love email is that it’s the only platform that ensures that your messages are seen in the order they are received, unlike social media. If you’re good at it (meaning, you send emails that people open and enjoy receiving), you’ll get solid engagement, too.

    If you’re a small business owner or social media influencer or blogger that’s only ever relied on things like Instagram, Twitter, YouTube, or TikTok to be visual and in front of your audience, don’t fret. Email can seem “boring” and “outdated”, but I promise you that emails can be interesting and enjoyable, and I also promise you that email is not outdated. Nope. Nada. Everyone still uses it.

    And in the name of marketing? Email is going to kick. the butt. of social media.

    So, if you haven’t been leveraging the power of email marketing, 2020 is the time to start.

    And I have just the tips and tools to help you get started!

    Curious to know… Where are you currently at in your email game? Is your email list engaged or is it in need of a brand revival? If you’re a small business owner that values their time and investment on returns (ROI), reach out to me if you’d like to chat about ways I can help you.


    Sources:

    (1) The Evolution of Email Marketing

    (2) Is Email Marketing Dead? Statistics Say Not a Chance.

    (3) 5 Reasons Why Email Marketing Will Grow in 2020

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  • How To Hook New Subscribers From The Start: Welcome Email Tips

    feminine styled stock desktop

    When a new subscriber joins your list, it ought to be a joyous occasion because it is like having a friend invited to your home for an intimate dinner party. And for you, it probably is a happy time, because of a new subscriber = a potential friend client, student, or customer, right?

    The thing is, people won’t feel welcomed unless you welcome them.

    Your welcome email makes a crucial first impression about your brand, and you only have one welcome email to show your subscribers your stripes and that you care about them.


    1 | Welcome them (by name is best).

    • Welcoming people will add a human quality to your emails.
    • It’ll build brand loyalty because you’ll be perceived as warm.
    • It creates positive feelings around your brand personality.

    2 | Thank them for joining your email list.

    • Tell them “I’m so glad you’re here.”
    • Tell them “I’m grateful for your presence.”

    “Thank you” is one of the most powerful words in the English language. It demonstrates humility and it is a token of appreciation. It makes people feel seen and validated.

    When subscribers feel appreciated, they appreciate you.

    3 | Deliver an incentive.

    Examples:

    • A 10% discount code for your shop, services, or courses.
    • Access to your free resource library.
    • Access to your Facebook group.
    • Monthly stock photos.

    People will want to stay on your list when you deliver them value. It’s like receiving snail mail or online shopping orders — people need to want what they’re getting in the mail.

    4 | Share who you are. Keep it short and sweet!

    * A photo of you helps too. Ideally, a lifestyle brand photo or a headshot.

    Consider this part as a mini-bio, but you’re making a personal introduction.

    • Use a story to connect with your audience.
    • Share your blogger/business journey.
    • Tell them 5-10 fun facts about yourself.

    5 | Set communications expectations.

    Let subscribers know when they’ll hear from you (monthly? weekly?) and what kind of content you send out. Let them know how often you aim to respond to emails, too.

    By setting communication expectations, you’ll…

    • Set the tone for the relationship by being respectful and open.
    • Be clear about your boundaries and theirs (how often you’ll email).
    • Decrease unsubscribes and spam complaints from people.

    (You can even tell people, that, if they don’t prefer to receive these kinds of emails from you, they are welcome to peace out right away by unsubscribing. That way, you don’t waste anyone’s time. It sounds extreme, but it’s effective. The loyal fans will remain subscribed.)

    6 | Ask subscribers to whitelist you.

    Basically, that means that you want your subscribers to add you to their contact list or safe sender’s list so that your emails do not get flagged as junk or spam.

    Whitelisting is important because it improves your deliverability.

    You can also tell subscribers to drag your emails to their main inbox so that it doesn’t go in the wrong folders, such as Promotions, Social, Updates, so they don’t miss your emails.

    7 | Share with them how they can connect with you if they have any questions for you, or just want to chat with you! 

    • Let them know which email you/your support team can be reached at.
    • Let them know communication expectations (e.g. M-F, 9-5 pm EST).
    • Let people know how they book you for a service or coaching call.

    Let people know your inbox is available makes you likable and approachable.

    8 | Let people know where they can find you on social media if they want to follow your profile. If your email service provider allows for it, display your Instagram feed right in your emails.

    ** Flodesk has this feature 🙂 Another reason why I love their service!

    Grab 50% off your plan forever by using the code ARIETTE at checkout!


    Welcome email “voice” and “talking” tips!

    Tone matters. Be personable in your emails.

    Address people by name. Ask them about themselves.

    Ask them how you can serve them. Invite them to reply to you.

    People don’t want to feel like just another faceless number in a sea of subscribers, they want to be seen and heard. Metaphorically speaking? They don’t want to be invited to a giant potluck with 50+ people, they want to come over for an intimate dinner party with you.

    When sharing about yourself, sound like your everyday self. This is not a formal job interview, nor is it a LinkedIn profile… Write like how you talk.

    Let people get to know you. Show off some of your quirks. Like, if you’re a fan of puns or movie/TV show references, go for it. Memes are fine, too. (In moderation.)

    Infuse your warmth into your writing voice. Share your story, and show yourself.

    You don’t need to share your whole life story, but it is important for new subscribers to gain some context into who you are, and who exactly is emailing them. This is your time to share some fun facts about yourself, why you’re passionate about what you do and a bit behind your life. If you have any pets, show a picture! (People are always won over by furry friends.)

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